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1954 Horatio Alger Award Recipient

Donald R. Brann*

Directions Simplified, Inc.

Division of Easi-Bild Pattern Co., Inc.

“Helping people to help themselves is the true key to success.”

After failing twice at starting his own business, Donald Brann tried a third time and succeeded. He realized that full-size patterns could be used on all types of surfaces and with that idea began his own company, Easi-Bild Pattern Company of Pleasantville, New York. Brann sold millions of patterns in America's largest department, hardware, and syndicate stores.


*Deceased